Browsing Tag
Sponco
2 posts
Lollapalooza India as a case study in festival marketing
With Lollapalooza India’s latest edition now behind us, attention has shifted from scale and spectacle to longer-term evaluation.…
Why India’s live music industry is reassessing value for both brands & organisers
India’s live entertainment economy has entered a new phase of scale and visibility. In 2024, a mix of…