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Merchant Records launches Merchant Records South to expand regional music strategy

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Merchant Records expands regional strategy with Merchant Records South

Mumbai-based independent label Merchant Records has announced the launch of Merchant Records South, a new southern-facing division focused on building…

🔹 Long-Tail Keywords: live streaming platform for creators
🔹 Industry-Specific Keywords: creator economy India
🔹 General & Short-Tail Keywords: MX Live
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🔹 Branded Keywords: MX Live app
₹741.6 crore collections
₹69 crore music program
₹50 lakh

January 9, 2026