India entertainment business

Merchant Records launches Merchant Records South to expand regional music strategy

Business News
News

Merchant Records expands regional strategy with Merchant Records South

Mumbai-based independent label Merchant Records has announced the launch of Merchant Records South, a new southern-facing division focused on building…

🔹 Long-Tail Keywords: live streaming platform for creators
🔹 Industry-Specific Keywords: creator economy India
🔹 General & Short-Tail Keywords: MX Live
🔹 Feature-Based Keywords: live chat with fans
🔹 Event & Milestone Keywords: MX Live soft launch
🔹 Call-to-Action Keywords: download MX Live app
🔹 Branded Keywords: MX Live app
₹741.6 crore collections
₹69 crore music program
₹50 lakh

January 9, 2026