economic ripple effect of live events - Musicplus

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Navjot Ahuja singer-songwriter signs management deal with REPRESENT after Khat reaches No.1 on Spotify Global Viral 50

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BookMyShow explores public-private partnerships to strengthen India’s live events ecosystem and boost the live economy.

4 min

BookMyShow bets on public-private partnerships to build India’s live economy future

India’s live entertainment industry is entering a decisive phase. Large-scale concerts are no longer outliers, but cultural and…

October 31, 2025