Browsing Tag
cultural relevance
2 posts
Lollapalooza India as a case study in festival marketing
With Lollapalooza India’s latest edition now behind us, attention has shifted from scale and spectacle to longer-term evaluation.…
Badshah launches new label in partnership with Universal Music India
Badshah has launched his own music label, Pentertainment 0075, in partnership with Universal Music India, with which he…