Director, Artist Services and Development, Believe India
Shilpa Sharda is a leading force in the artist and label distribution ecosystem across India and Southeast Asia, with over 15 years of experience in the digital music industry. At Believe India, she heads the Artist Management business, where she has played a pivotal role in scaling the roster, expanding key markets, and unlocking new revenue streams. Known for relaunching iconic artists like Lucky Ali, elevating rising stars such as Sanju Rathod, MC Stan, Jassa Dhillon, and Gur Sidhu, Shilpa Sharda has built a reputation as a disruptor and growth strategist. Her work spans high-impact music marketing, platform partnerships, and pioneering multi-market development strategies.
Early Career & Music
Shilpa’s early career saw her working across digital music, content partnerships, and marketing roles where she honed her deep understanding of streaming ecosystems, artist-brand integrations, and label strategy. During this phase, she developed expertise in data-driven music promotion and audience segmentation at a time when India’s digital music economy was rapidly evolving. Her ability to identify emerging talent early and create strategic campaigns quickly set her apart within the industry.
Shilpa’s career has consistently reflected entrepreneurial thinking within large organisations. She spearheaded new initiatives in artist development, content monetisation, and digital marketing innovation long before these became industry standards. Known for her willingness to take risks and challenge traditional models, Shilpa Sharda has introduced breakthrough approaches for independent artists, including multi-format narrative building, cross-platform growth blueprints, and pioneering regional-to-global strategies.
About the Company
Believe is one of the world’s leading digital music companies, dedicated to empowering artists and labels at every stage of their careers. Operating in more than 50 countries, Believe offers a suite of services including Label & Artist Solutions, Artist Services, and its leading DIY platform TuneCore. In India, Believe manages a diverse roster of top-tier talent and owns major labels such as Ishtar Music, Think Music, and White Hill Music. Its mission revolves around supporting local artists and labels with fairness, transparency, industry expertise, and innovative digital solutions.
Impact & Vision
Shilpa’s vision centres on elevating artists to global stages through innovative marketing, data-led insights, and long-term artist development frameworks. Her impact lies in building sustainable careers for artists rather than short-lived moments, ensuring they grow into strong brands with deep fan engagement. Shilpa Sharda continues to push boundaries in artist management and digital distribution, empowering talent across regions and genres while shaping the future of India and SEA’s independent music economy.
