Rizzle, a leading short video platform, has partnered with Day One to engage the app’s users with an expanded music catalog. Day One, a subsidiary of Sony Music Entertainment, is a music label that focuses on launching new Indian talent.
Last month, Rizzle inked a deal with Aatma Music where users will have access to all of the record label’s upcoming songs and their entire music catalog.
Day One recently released the track, ‘Khoya Sa’, by singer KASYAP. Rizzle users were asked to create ‘Filmi’ and ‘Rimix’ videos of the track by singer KASYAP. Creators participated in the #khoyasa contest that was held exclusively on Rizzle.
Singer KASYAP said in a statement, “The launch of ‘Khoya Sa’ has been a very exciting time for me, and the collaboration with Rizzle was a match made in heaven. I’ve seen the #khoyasa ‘Filmi’ videos on Rizzle, and I was blown away by the creativity and talent there. I hope we can collaborate more often in the future for my upcoming tracks! As Norah Jones rightfully stated, making music is part social, part interaction, and part collaboration.”
Sridevi Gottipati, Principal Program Manager at Rizzle, said, “We are pleased to partner with Day One, a label that puts talent first, aligning well with our motto. This association will allow our users to access an ever-evolving music catalog. We want to catalyse their creative expression by providing them with the right resources and features on our platform.”
Sana Afreen, CCO & Staff Program Manager at Rizzle, said, “We love watching our creators come up with increasingly creative content and truly expressing themselves on our platform. Our association with Day One will help us achieve the common goal of propelling budding talent to the spotlight. We will continue to build our music catalog and develop the next generation of stars together.”
Listen to ‘Khoya Sa’ here