Sr. Associate | Branded Content | 1862 – Only Much Louder

Key responsibilities:

• Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.
• Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.
• Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.
• Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.
• Capture cultural, digital & content landscape research and build campaign insights.
• Support quantitative data with qualitative inputs – backed up with research.
• Develop cross-platform competencies identifying new channels for digital content distribution.
• Create & present plans and campaign ideas to local teams, content creators, influencers and clients.
• Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.
• Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.
• Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.
• Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.
• Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases

Qualifications and Prior Experience:

• Any Undergraduate or Graduate Degree – any BMM degrees or Marketing is a plus.
• 3-4 years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy.
• Prior experience and familiarity with the music ecosystem in India would be a big plus.
• Ability to drive business objectives and lead with creative thinking solutions.
• A holistic understanding of digital operations, measurement, and campaign deployment.
• Ability to work on end – to – end digital campaign strategy/planning/execution
• Strong written and verbal communication skills.
• Presentation skills – should be able to present plans to clients & break down briefs to in-house teams
• Team player that can manage relationships between brand – agency – influencers/vendors.
• Time management skills & ability to multitask.
• Understanding of reporting metrics on digital media (for engagement & media performance).
• Basic knowledge of digital video production.
• Bonus: Media buying, digital media tools skills or artist management/liaising experience.

You should apply if…

• You have an entrepreneurial mindset and thrive in fast-paced collaborative environments.
• If you enjoy working your left brain logic and right brain magic simultaneously.
• Love being on top of digital content trends, consuming content, discovering new creators and platforms.
• Want to work with a unique team developing international campaigns, collaborating with top and influential creators/artists from countries all over the world.
• If you pride yourself in owning campaigns end-to-end and are adept with problem solving.

Our values:

• We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth’s resources and are committed to reversing the trend with our behaviours where possible