Music Streaming Business Manager – Times Music

Key Objectives of the Role

• Drive digital audio streaming revenue generation in line with allocated streaming and licensing targets.
• Grow the market share of Times Music and its sub-catalogues across Indian digital services by ensuring visibility through effective content programming, promotions, marketing initiatives, and editorial activities.
• Manage and strengthen relationships with Indian digital music streaming platforms
• Identify and capitalize on new revenue streams across the digital ecosystem.

Daily and Monthly Responsibilities

• Achieve monthly and annual digital streaming revenue targets by pitching and promoting Times Music’s catalogue & new releases, bestsellers, and festival content to music streaming and OTT platforms.
• Ensure playlist placements of top-performing tracks and new releases across major Indian languages.
• Build and maintain strong partnerships with editorial and partner teams across all digital services.
• Track and analyze performance metrics regularly, sharing insights with internal teams and sub-licensors.
• Monitor chart positions and genre performance of new releases across platforms.
• Track monthly income against targets and ensure timely reporting.
• Stay abreast of industry trends in the domestic Indian music market.
• Pursue business development opportunities, including new digital store/service launches for the Times Music catalogue.
• Collaborate with internal and external stakeholders to manage expectations for new releases and maximize placements in playlists, push notifications, and marketing promotions.
• Share a monthly MIS with key stakeholders covering market share, streams, revenue, content performance, and other critical details.
• Translate data and analytics into actionable sales insights.
• Maintain a clear sales pipeline and present a monthly release schedule to digital partners.
• Enhance professional knowledge through active networking and engagement with digital streaming partners.

Key Skills Required

• Proven experience of 3 years to 5 years in business development and revenue generation within the digital or music sector.
• Strong passion for music with a deep understanding of key genres and regional languages.
• Persuasive communicator with a natural flair for relationship management.
• Creative thinker and problem solver with sound business acumen.
• Strong understanding of the digital ecosystem and emerging entertainment services/apps.
• Excellent interpersonal, verbal, and written communication skills.
• Proficiency in interpreting data, analytics, and industry trends.
• Strong presentation, account management, and negotiation skills.