Marketing Manager, Diaspora Markets – Sony Music

Join Sony Music: Shape the Future of Indian Music on the Global Stage

Sony Music is seeking a strategic Marketing Manager passionate about Indian culture, Bollywood, Indian Pop, Indian Hip Hop, and independent music, combined with a strong grasp of international music trends. As a Marketing Manager for Diaspora Markets, you will design and implement innovative multi-platform marketing strategies to position Indian music across South Asian diaspora communities worldwide.

Bring your expertise in content creation, media outreach, influencer marketing, community building, and data-driven decision-making to amplify Indian music’s global appeal.

If you’re passionate about blending cultural relevance with strategic marketing, join us to create the next big wave in global music!

Location: Global (Focus on US, Canada, UK, Australia, Middle East, Southeast Asia & SAARC)
Industry: Music, Entertainment, Cultural Marketing
Experience: 4-5 years | MBA/Post-Graduation Preferred

What You’ll Do:

Strategy Development & Cultural Marketing

• Develop both long-term and short-term marketing strategies to position Indian music across South Asian diaspora markets.

• Build marketing campaigns that reflect Indian music’s influence on global pop culture.

• Engage audiences across streaming platforms, social media, radio, live events, and more.

• Tailor strategies for sub-segments within the diaspora (e.g., Gen Z, young professionals, first-generation immigrants).

• Pursue cross-industry partnerships in fashion, food, lifestyle, tech and beyond.

• Align marketing efforts with artists, labels, repertoire teams, and publicists.

Public Relations & Media Outreach

• Cultivate strong relationships with traditional and digital media outlets focused on music, culture, and entertainment.

• Pitch compelling stories showcasing Indian music’s global relevance.

• Organize press conferences, artist interviews, and media collaborations.

Content Creation & Community Engagement

• Foster community engagement through interactive content, virtual events, challenges, and fan activations.

• Collaborate with South Asian and multicultural influencers to create high-impact digital campaigns.

• Oversee content creation for Instagram, TikTok, YouTube, Spotify, Apple Music, and digital ads.

• Target college/university networks to promote music and engage younger audiences.

Data Analysis, Research & Performance Tracking

• Track campaign performance via analytics tools and generate actionable insights.

• Adapt marketing strategies based on data analysis and audience behavior.

• Study trends in South Asian diaspora markets to stay ahead of musical and cultural shifts.

• Identify and segment key audiences based on demographics and cultural interests.

Budget Management

• Manage marketing budgets efficiently to maximize ROI.

• Track key growth metrics: streams, audience engagement, social media impact.

• Provide detailed performance reports to internal stakeholders.

Who You Are:

• Culturally Fluent: Deep understanding of South Asian communities and global diaspora music markets.

• Digital Native: Skilled in digital marketing, social media engagement, and paid media strategies.

• Experienced: 4–5 years in top entertainment or media companies.

• Data-Driven: Strong ability to analyze campaign data and optimize strategies.

• Creative and Strategic: Experienced in PR, content marketing, event planning, and project management.

• Educational Background: MBA or relevant Postgraduate degree preferred.

• Passionate: Deep love for music, arts, and global culture.

What We Offer as Marketing Manager:

• Be part of a vibrant, global music community where you channel your passion daily.

• Work in a modern, creative office environment designed for innovation.

• Access to professional training and development programs to boost your career.

• Opportunities to lead change and shape the next generation of the music industry.

• Commitment to social impact, diversity, equity, and inclusion initiatives.

Equal Opportunities at Sony Music

At Sony Music, we are proud of our diverse and inclusive workforce. We are an equal opportunity employer that values talent, creativity, and innovation. All employment decisions are made without regard to sex, race, religion, age, sexual orientation, marital status, disability, or any other protected characteristic.

Ready to Make an Impact?

If you’re passionate about building bridges between Indian music and global audiences, apply today and become part of Sony Music’s vision for the future!