Executive – Marketing (Live Events) – BookMyShow

Your Profile

• Develop detailed marketing plans and multi-channel media strategies for promoting the company’s events and IPs
• Deploy successful 360 degree marketing campaigns from ideation to execution that fulfill the business objectives, maximizing revenue, profits and market share of the company.
• Diligently manage day-to-day operations for live entertainment with a process-oriented approach.
• Work closely with the analytics team to track campaign success across platforms and share learnings with key stakeholders.
• Collaborate with cross-functional project teams (social media, digital, CRM, design, product), to create and implement short and long-term integrated campaigns including digital & social strategies.
• Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.

Your Checklist

• Bachelor’s degree in Marketing or related field.
• 1-3 years of experience in marketing (or relevant internships).
• Strong knowledge of CRM execution and audience engagement strategies.
• Proficiency in social and digital media platforms (Instagram, YouTube, X, Facebook).
• Basic understanding of paid media, campaign tracking, and analytics tools (Google Analytics, Meta Ads Manager, Excel).
• Excellent coordination, communication, and project management skills.
• Ability to manage multiple campaigns simultaneously with strong organizational skills.
• Creative thinker with passion for live entertainment, music, and culture.
• Candidates with knowledge of EDM, Indie-pop, Global & Indian Artists preferred.