Creative Marketing Specialist – Believe

Job Overview

Believe is hiring a Creative Marketing Specialist in Chennai to develop and execute marketing strategies for artists, album releases, tours and label projects.

The role involves leading multi-channel marketing campaigns, managing marketing teams and budgets, developing brand partnerships, analyzing campaign performance, and working closely with A&R, artist management, creative and digital teams.

The ideal candidate should have strong experience in music marketing, digital advertising, social media, artist development, campaign management and data-driven marketing.

SCOPE OF RESPONSIBILITIES

Marketing Strategy Development:

• Develop and implement marketing strategies for artists, album releases, tours, and other label projects to maximize brand visibility and drive audience engagement.

Campaign Leadership:

• Lead and oversee multi-channel marketing campaigns, including social media, digital advertising, PR, influencer marketing, and experiential marketing to create impactful and cohesive campaigns that resonate with target audiences.

Team Management:

• Build, lead, and mentor a team of marketing professionals, providing direction, support, and professional development opportunities to achieve department goals and drive performance.

Collaboration & Coordination:

• Work closely with A&R, artist management, creative, and digital teams to ensure marketing strategies are aligned with artists’ visions and label objectives. Coordinate cross-functional efforts to launch and promote new projects effectively.

Budget Management:

• Manage the marketing budget, allocating resources efficiently to maximize ROI and achieve business objectives while monitoring campaign performance and adjusting strategies as needed.

Brand Partnerships & Sponsorships:

• Identify and develop strategic partnerships with brands, sponsors, and media outlets to expand marketing opportunities and enhance the visibility of our artists and projects.

Data & Analytics:

• Analyze campaign performance, consumer insights, and market trends to measure success, optimize strategies, and ensure that marketing efforts align with overall business goals.

Qualifications

• Proven experience leading marketing teams and managing successful campaigns for artists, albums, or brands.

• Experience in creating and implementing digital marketing campaigns, content strategies and artist development plans to drive fan engagement and new audience reach

• Strong project management skills with the ability to line manage

• Excellent understanding of digital advertising and paid media

• Strong network within the music and entertainment industry is an advantage.

• Passion for music and a deep understanding of the music landscape.

• Strong knowledge of social media and online promotion strategies

• Understanding and working experience with advertising and analytical instruments on each social media (Instagram, YouTube, TikTok, Facebook, etc.)

• Data-driven & results oriented: the ability to analyse and use data to optimise development

• Structured, organised, with the ability to follow process and monitor budgets

• Knowledgeable of market trends, music industry developments, digital innovations, digital marketing tools

• Excellent written and verbal communication skills

• Highly motivated and organised with excellent time management skills

• A team player with a can-do attitude and creative ideas

• Passion for music

• Bachelor’s degree in marketing, or a related field (preferred).

• Interested applicants can email their resumes at sweta.agarwal@believe.com or reach out to us at +91 7766902402.