EYP Creations
About the job
Job Description – Manager, Content Marketing Sales
Company: EYP Creations Pvt. Ltd.
Department: Content Marketing
Designation: Manager – Content Marketing Sales
Location: Mohali Experience: 4+ years
Employment Type: Full-time
Reporting To: AVP / Head – Content Marketing & Sales
About EYP Creations
EYP Creations is a 360° entertainment and talent growth company working across talent management, music, content distribution, brand solutions, content marketing, events and IPs. We work with artists, music labels, creators and brands to build audiences and deliver digital-first marketing campaigns across platforms including YouTube and Instagram.
Role Overview We are looking for an experienced and commercially driven Manager – Content Marketing Sales to lead business development and revenue generation for EYP’s content marketing vertical. The role will be responsible for acquiring and growing relationships with music labels, artist teams and entertainment companies, selling integrated content marketing solutions for music releases, artist campaigns and catalogue promotion. The Manager will own the sales funnel from prospecting and relationship building to pitching, negotiation, closure and repeat business, while also contributing to sales strategy and team development. The ideal candidate should have strong relationships within the music, entertainment, digital media or creator ecosystem, a proven track record in B2B sales and the ability to consistently deliver revenue targets.
Key Responsibilities
1. Revenue & Business Development Own and achieve monthly, quarterly and annual revenue targets for the content marketing business. Develop and execute a sales strategy focused on acquiring music labels, artist teams and entertainment clients. Identify high-value prospects and build a strong and consistent sales pipeline. Drive new client acquisition and expand EYP’s presence within the music industry. Develop strategies to increase revenue from existing clients. Identify opportunities for upselling and cross-selling EYP’s wider capabilities. Collections / Payment Responsibility. Clients Feedback
2. Client Acquisition & Key Account Development Build strong relationships with label heads, marketing heads, artist managers, A&R teams and other key decision makers. Develop long-term strategic relationships with key music and entertainment accounts. Understand client marketing objectives, release calendars, budgets and business challenges. Position EYP as a strategic content marketing partner rather than only a campaign vendor. Drive repeat business and increase client lifetime value.
3. Content Marketing Solutions Sales Lead the pitching and sale of EYP’s content marketing solutions, including: Creator-led campaigns Instagram campaigns YouTube campaigns Music release marketing Artist marketing Short-form content campaigns Creator amplification Influencer-led music promotion Digital content campaigns Work with internal teams to create customised solutions based on client objectives. Develop commercial proposals and campaign recommendations. Ensure solutions are commercially viable and aligned with EYP’s margins.
4. Sales Strategy & Pipeline Management Create and maintain a healthy sales pipeline across new and existing accounts. Develop account-wise business plans for key clients. Track leads, meetings, proposals, negotiations, closures and expected revenue. Conduct regular pipeline reviews and sales forecasting. Identify gaps in the sales funnel and implement corrective actions. Ensure CRM/sales trackers are updated accurately and consistently.
5. Pitching & Deal Closure Lead high-value client meetings and presentations. Develop compelling sales narratives, proposals and presentations. Lead commercial negotiations and close deals within approved commercial guidelines. Coordinate with management for strategic or high-value negotiations. Ensure contracts, commercials and deliverables are clearly documented before campaign handover.
6. Team Management & Development Guide and mentor Business Development / Sales Executives within the content marketing team. Set individual sales targets and monitor performance. Support team members in prospecting, pitching, negotiation and closure. Conduct regular pipeline and performance reviews. Build a culture of accountability, ownership and revenue focus. Train the team on EYP’s products, case studies, sales approach and industry positioning.
7. Market & Industry Intelligence Track upcoming music releases, label campaigns, artist launches and industry opportunities. Identify emerging labels, artists and entertainment businesses as potential clients. Monitor competitor offerings, pricing and market trends. Identify new content marketing opportunities within the music ecosystem. Share relevant market insights with management and internal teams.
8. Internal Collaboration Work closely with Content Marketing, Campaign Execution, Creator Management, Talent Management and Finance teams. Ensure smooth transition of closed deals to campaign execution teams. Communicate client objectives, deliverables, timelines and commercials accurately. Participate in campaign reviews to identify opportunities for repeat and incremental business. Work with the team to develop case studies and success stories that support future sales.
9. Reporting & Management Updates Prepare weekly and monthly sales reports. Present revenue, pipeline, client acquisition and forecasting updates to management. Track performance against targets and budgets. Analyse sales performance and identify opportunities for growth. Maintain accurate account and opportunity records.
Required Skills & Competencies
Sales & Business Development
Strong B2B sales and business development experience Proven track record of achieving revenue targets Excellent negotiation and closing skills Strong prospecting and pipeline-building abilities Strategic account management skills.
Industry Knowledge
Strong understanding of the music and entertainment industry Existing relationships with music labels, artists, artist managers or entertainment companies preferred Strong understanding of digital content, creators, YouTube and Instagram Understanding of music release and artist marketing cycles
Leadership
Ability to manage, mentor and motivate a sales team Strong ownership and accountability Ability to set targets and drive performance Strong decision-making and problem-solving skills
Communication & Presentation
Excellent verbal and written communication Strong presentation and pitching abilities Ability to communicate with senior-level clients and decision makers Strong commercial storytelling skills
Education & Experience Bachelor’s degree in Marketing, Business, Media, Mass Communication or a related field. 4+ years of experience in B2B sales, digital marketing, media sales, content marketing or entertainment sales. Prior experience managing key accounts and/or a sales team is preferred. Experience working with music labels, artist management companies or entertainment businesses will be strongly preferred.
Ideal Candidate
The ideal candidate is a relationship-driven sales leader who understands the music business and knows how to convert relationships into revenue. They should be able to independently manage high-value client relationships, identify business opportunities, lead complex pitches, negotiate commercials and close deals while building a strong sales culture within the team. The person should demonstrate: Strong commercial acumen High ownership of revenue targets Excellent industry relationships Strategic thinking with strong execution Strong negotiation and closing skills Ability to build and manage a high-performing sales pipeline Ability to lead and develop a sales team Proactive approach to new business Strong follow-up and relationship management
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