Sync & Licensing Lead – Represent

Key responsibilities:

• Identify, pitch, and close sync licensing opportunities across advertising agencies, OTT platforms, production houses, brand content studios, and film/TV projects.
• Build and maintain a structured sync pitch deck organized by mood, genre, tempo, and use case.
• Manage the complete deal cycle from outreach and negotiation to licensing, contracts, and payment collection.
• Track and report on outreach, response rates, deals closed, and revenue generated.
• Build and manage relationships with music supervisors, ad agencies, brand managers, OTT platforms, and production houses.
• Develop and execute a targeted B2B outreach strategy with personalized pitches and consistent follow-ups.
• Identify brand partnership opportunities for Outwrite’s catalog and artists.
• Initiate partnerships with international sync agencies and sub-publishers across the UK, US, Southeast Asia, and the Middle East.
• Develop a deep understanding of the Outwrite catalog, including mood, use cases, and licensing status.
• Support catalog acquisition by identifying music gaps and sync market opportunities.
• Monitor trends in music licensing, sync fees, and brand partnerships.
• Ensure catalog metadata, rights, and documentation remain sync-ready.
• Own the sync and licensing revenue pipeline with clear quarterly targets.
• Build reporting systems to track revenue by source, track, and client.
• Contribute to the company’s overall revenue strategy.

Requirements:

• 2-5 years of experience in music licensing, sync sales, music publishing, brand partnerships, or music/media business development.
• Strong understanding of sync licensing, including master and publishing rights, licensing terms, territories, and usage.
• Proven experience building and closing B2B partnerships.
• Confident with cold outreach, negotiations, and relationship building.
• Existing or quickly buildable network across ad agencies, OTT platforms, production houses, and brand content studios.
• Excellent written and verbal communication and presentation skills.
• Self-starter with a proactive, ownership-driven mindset.