Creator Marketing & Partnerships Manager – Robach Music Group

Creator Marketing & Partnerships Manager at Robach Music Group: Apply for Music Marketing Jobs in Mumbai

Robach Music is a specialist music marketing company helping artists and record labels grow audiences across India and the global South Asian diaspora.

We work with some of the world’s leading artists, labels and music companies, delivering campaigns across creator marketing, PR, DJ networks, radio, tastemaker outreach and cultural marketing.

As we continue to grow, we’re looking for a Creator Marketing & Partnerships Manager to lead creator marketing campaigns across our expanding roster of international and domestic clients.

What You’ll Do

• Develop creator marketing strategies for music releases and campaigns.
• Build and manage relationships with creators, talent managers and creator agencies across India and international markets.
• Identify and recommend creators across India and global South Asian diaspora markets based on campaign objectives, audience relevance and cultural fit.
• Write clear, creative and effective campaign briefs for creators.
• Manage creator outreach, negotiations and end-to-end campaign execution.
• Coordinate campaign timelines and ensure seamless delivery.
• Track campaign performance and prepare post-campaign reports with actionable insights.
• Build and help scale Robach’s proprietary Creator Intelligence Platform, maintaining creator profiles, relationships, campaign learnings and performance insights across India and international markets.
• Stay ahead of creator trends, internet culture, emerging platforms and music marketing opportunities.
• Collaborate closely with the Campaign, PR and Partnerships teams to deliver integrated marketing campaigns.

We’re Looking For Someone Who

• Has 2–5 years of experience in Creator Marketing, Influencer Marketing or Talent Partnerships.
• Has managed end-to-end creator marketing campaigns.
• Understands the Indian creator ecosystem and social media landscape.
• Has experience working with creators across Instagram, YouTube and short-form video platforms.
• Has a global mindset and is comfortable working with creators across different markets, cultures and time zones.
• Has exceptional communication, negotiation and relationship-building skills.
• Is highly organised and comfortable managing multiple campaigns simultaneously.
• Loves music, internet culture and storytelling.
• Is proactive, curious and enjoys solving problems.

Bonus Points If You Have

• Experience executing creator marketing campaigns across international markets (US, UK, Canada, Australia, UAE and other key territories).
• Existing relationships with international creators, talent managers or creator agencies.
• Experience working with music, entertainment or global brands.
• Understanding of South Asian diaspora audiences and cross-cultural marketing.
• Experience using creator discovery, campaign management and reporting tools.

Why Join Robach Music?

• Work on campaigns for leading global artists, record labels and entertainment companies.
• Help shape the future of music marketing across India and the South Asian diaspora.
• Build campaigns that influence culture, not just marketing.
• High ownership, autonomy and direct exposure to leadership.
• Play a key role in building Robach’s Creator Marketing division from the ground up.
• Opportunity to grow into a leadership position as the company scales.

If you’re passionate about music, creators and building campaigns that make an impact, we’d love to hear from you.