E-commerce giant Amazon has finally announced its first content deal for music with Zee Music Company in India. The deal with Zee Music will add over 450 film soundtracks in Hindi and regional languages combined with 250 Independent artist content to Amazon Prime Music’s current catalogue of Indian and International songs.
Amazon Music India Director Sahas Malhotra, said,
“We are thrilled to partner with Zee Music to strengthen Amazon Prime Music’s catalogue for our customers. Amazon Prime Music customers can enjoy listening to all the hits and forthcoming releases from Zee Music’s catalogue ad-free, at no additional cost for our Prime members. Amazon Prime Music in addition to offering unlimited, on-demand access to millions of Indian and international songs across varied genres and languages will also offer customers hundreds of especially hand-curated playlists and stations to enjoy their favourite music.”
Amazon Prime Music service is yet to launch in India as a part of Prime membership. Meanwhile, it is already available to Echo users in India.
Zee Music Company’s Business Head Anurag Bedi was excited to join hands with Amazon Prime.
“Music streaming has become a large and popular way of listening to music in India. We are excited about bringing a wide selection of songs from our label on Amazon Prime Music that will reach out to an already existing, and fast-growing base of Prime members in India. We believe the digital experience would take our music to the next level of the popularity in India.”
Amazon Prime Music largely competes with Gaana, Saavn, Apple Music, Hungama, Wynk etc in India. This partnership will hold Amazon in good stead since it will bolster not only the Bollywood catalogue of Amazon but will also include songs from Zee Music’s regional labels. Amazon Prime is delivering great content through its video streaming service and we expect the same with their music streaming service as well.