Home » News » YouTube, UMG aim to bring back timeless classics in the form of high quality videos

YouTube, UMG aim to bring back timeless classics in the form of high quality videos



YouTube is working with Universal Music Group to remaster some of the most iconic music videos of all time, to ensure current and future generations will get to enjoy these timeless classics in the form of high quality videos as they’ve never before been experienced.

Starting from 19th June, exclusively on YouTube, one can find more than 100 music videos in the highest available video and audio quality, including titles from Billy Idol, Beastie Boys, Boyz II Men, George Strait, Janet Jackson, Kiss, Lady Antebellum, Lady Gaga, Lionel Richie, Maroon 5, Meat Loaf, No Doubt/Gwen Stefani, Smokey Robinson, The Killers, Tom Petty and more!

YouTube and Universal Music Group are also committed to fully upgrading nearly 1,000 high quality videos, painstakingly remastering some of the most important works in the history of the format to the highest possible standards. Each week over the next year, they plan on adding more titles, with all 1,000 titles expected to be available before the end of 2020.

“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning. It’s our goal to ensure that today’s high quality videos — true works of art — meet the high quality standards that artists’ works deserve and today’s music fans expect,” said Stephen Bryan, Global Head of Label Relations at YouTube.

For years, some of the greatest music videos in YouTube’s catalog have been available only in the outdated standards originally intended for tube televisions with mono speakers. With this new initiative, YouTube upgrading videos, vastly improving the viewing experience, whether on mobile, desktop or living room screens.

The new videos will seamlessly replace the original versions on both YouTube and within YouTube Music, while retaining the same url, view-counts and “likes.”

“We’re excited to partner with YouTube to present these iconic music videos in the highest audio and video quality possible. Our recording artists and video directors imbued these videos with so much creativity; it’s great to enable the full experience of their vision and music. These videos not only look amazing on any screen now, they will be enjoyed by music fans for decades to come,” Michael Nash, Executive Vice President of Digital Strategy at UMG said.

YouTube Music will continue to roll out remastered music videos from popular UMG artists, so be on the lookout for “Remastered” in the description of videos as they transform from SD to HD, exclusively on YouTube.



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1 thought on “YouTube, UMG aim to bring back timeless classics in the form of high quality videos”

  1. Seriously. CDs came out, and clipping was dead. Even with just 16 bits, we finally had a medium with enough headroom to accurately represent almost everything from the sound of a feather landing on a carpet to the cannons in “1812 Overture”. And the subsequent generation of music engineers fucking RUINED it.

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