YouTube Music India has introduced a new plan that is directed at college-going students in the country.
YouTube has introduced a special student plan that will give all the college students in the country access to the YouTube Music Premium and the YouTube Premium at a subsidized rate.
According to YouTube’s student discount pricing, YouTube Music India can be availed by students at Rs 59 per month, while the YouTube Premium video streaming service can be availed at Rs 79 per month. For reference, on Android devices, YouTube Music subscriptions are priced at Rs 99 per month, while YouTube Premium costs Rs 129 per month. On iOS devices, the same services are priced at Rs 129 and Rs 169 per month, respectively. It is not clear if the student discount pricing would be the same for both Android and iOS devices, or may vary slightly between the two ecosystems.
Talking about the benefits, a YouTube Music Premium membership will give the students in India access to YouTube’s vast library of songs, covers and music video. Students will not only be able to listen to music in the background but they would also be able to download their favourite tracks on their smartphones. But more importantly, their music streaming would not be interrupted by a stream of ads.
It is important to note that the student discount plans are valid only for individual member subscriptions, and not family memberships. For the six-member family membership plans, YouTube Music costs Rs 149 per month on Android and Rs 199 on iOS. YouTube Premium, meanwhile, is priced at Rs 189 and Rs 249 on Android and iOS, respectively.
Not all the college-going students in the country are eligible to avail the benefits offered by the company as a part of its newly introduced student plans. Students who apply for the student plan need to be enrolled in a full-time course in an accredited college in the country. Students will have to furnish their academic details, which will be verified using a SheerID.
The move is a competitive measure by the Google-owned YouTube in order to combat the high-intensity competition being offered by the likes of Amazon Prime, Hotstar, Spotify and Apple Music. The Indian streaming industry has been growing at a steady pace, and YouTube will hope to capture a slice of the pie by appealing to India’s burgeoning youth user base, with strategically controlled pricing.
YouTube has launched YouTube Music, YouTube Music Premium and YouTube Premium services in India in March this year.