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YouTube introduces new music charts for India

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Earlier this year, Google launched its music streaming service YouTube Music in India. Now, nearly six months later the tech giant has introduced YouTube Charts in India that will showcase and highlight India specific trends including songs, music videos, and artists of the country. With this, YouTube Charts is now available in a total of 56 countries across the globe.

With more than 2 billion global users and 265 million users every month in India, the charts are the go-to destination to see what’s popular, what’s rising and trending both locally in India and globally.

YouTube’s Music Charts track artists, songs, music videos, and what’s trending. The video company in May brought localized rankings to 44 countries worldwide. The songs and artist’s categories are calculated by combining all official versions, including “the official music video, official song used in user-generated content and lyric videos.”

YouTube said, “India has long been one of the most unique and vibrant music markets in the world. Nowhere is that more visible than on YouTube. We look forward to celebrating the success of the artists, songs and music videos that are resonating with Indian music fans.”

Trending is updated multiple times a day based on the total of organic views. According to Google, it is “YouTube’s first dedicated external signal highlighting videos which were instantly popular upon release.”

In addition to charts, Music Charts are also available in the video streaming as four playlists: Top 100 most played songs and top 100 music videos globally and locally and top 30 Trending charts.

 

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YouTube India

This week, the India Chart is topped by Arijit Singh’s Pachtaoge, followed by Psycho Saiyaan and Jass Manak’s Lehanga. Over the last year, many Indian artists including Guru Randhawa, Badshah, Arijit Singh, and Neha Kakkar have each reached the YouTube music country charts in the United Kingdom, Australia, New Zealand, and Canada, along with the global chart.

On Friday, Google announced that it was no longer including ad-generated views in 24-hour record debuts and Music Charts. This was in response to a common practice that saw record labels buying advertisements to direct watchers to videos.

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Abhishek Singh

Author: Abhishek Singh

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