On Wednesday Xiaomi India announced the launch of Mi Music and Mi Video to offer value-added Internet services in India.
Mi Video app will be made available for download from next week. The apps were launched at the Mi Pop Play event. With the launch of these two apps Mi Music and Mi Video, “We hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services,” stated Manu Jain, Vice President Xiaomi and Managing Director Xiaomi India.
Jain acknowledged that it is challenging to get Indian consumers to pay for online services, but insisted that tides are turning already. “India is a really price conscious market but I do believe India is changing and will change over next 5-10 years, which is similar to any other market. Average ASP of smart phones is going up over the years. And similarly, we are seeing paid subscriptions for content providers is increasing. The online music industry in India has already grown 50 per cent in the last one year and is expected to grow even more going ahead,” he explained comparing India to where China was 4-5 years ago.
Captured the market with their mobile handsets, these services are likely to be cheap which will attract people. For users who love Karaoke, the restored Mi Music app provides features that includes vibrant lyrics. Apart from being able to sing along to the lyrics, the app allows users to skip to their favourite part with just a click.
Xiaomi has also promised to add features such as one-tap cast on the Mi Video app, where users will be able to cast the content onto their televisions. The app supports features such as DLNA, Miracast, multi-lingual subtitles, private folders, multiple audio track support. The app supports most video formats such as AVI, MP4, MOV, MKV, FLV, TS, RMVB, 3GP, MPG, among others. Mi Video content is powered by Hungama Play, SonyLiv and Voot currently, with more partners coming onboard soon. Currently, Mi Video offers more than 500,000 hours of content with nearly 80% free content.