Traditionally the Indian music industry has been dominated by film music. There has been a market for non-film music as well albeit a smaller one. The non-film segment has been catching up and witnessed a steady growth over the years. This is largely due to the growth in the regional music industries. The Punjab music industry has led on this front.
The Punjabi music industry is pegged at around Rs. 700 crore which is much bigger than the rest of the non-Hindi segments in the country. Almost every Bollywood movie features a Punjabi song and it releases an average of 15-20 songs daily.
With the huge Punjabi diaspora spread globally and the advent of digital distribution, the industry has been attracting investments and delivering returns. This shifts the onus on the industry to produce high-quality content. This brings us to the core of it all, good quality production.
Sound Right- Adding Punch To Your Songs
Sound Right, a webinar, presented by Indian Performing Rights Society (IPRS), and Music Plus, supported by Dolby is back with its second edition.
In its first edition, Sound Right- Create Your Music Like Never Before, prominent personalities from the music and sound industry discussed the importance of good sound, producing it correctly, and how the Dolby Atmos technology helps to make it Sound Right.
“The more space an artist has, the better they are going to sound. It doesn’t have to be a large room; it needs to be a good acoustic space to sound better,” said renowned sound engineer, Shantanu Hudlikar
While Hudlikar stressed the acoustic importance, Warren D’Souza, Founder & MD, SOUND.COM focussed on the auditory aspect.
“The most important loudspeaker is the sound that is coming out of the laptops, earpieces, and smartphones,” said Warren.
Technology has come a long way from the days of analog mono, stereo, to digital home theater systems with 5.1 and 7.1 channels, for surround sound emanating from the front, sides, and back.
Dolby Atmos adds another dimension to the realism of sound reproduction by providing height channels, with ceiling speakers firing down and floor speakers firing up.
The second webinar, Sound Right- adding punch to your songs (Punjab Edition), is scheduled on the 28th of January, at 5 PM. It will be moderated by Senior Sound Engineer and Music Producer K J Singh.
“The audience can be privy to inside information as to how the main players in the Punjabi music industry are handling their presence in the present times and how they are handling new technologies and changing scenarios,” explained Singh.
The panelists will comprise of industry professionals like Bunty Bains (Founder & CEO, Bunty Bains Productions), Dr. Zeus (Music Composer/Producer/Singer), Diljit Singh (Vice-President, Unisys Infosolutions Pvt. Ltd.), Gurpreet Singh (Co-Founder, One Digital Entertainment), Jaidev Kumar (Musician), Mayank Gandotra (Head of Content, Oppo), Rabindra Narayan, (MD & President, PTC Network), Satvinder Singh Kohli (Director, Speed Records Pvt. Ltd.), Vinit Thakkar (COO, Universal Music India & South Asia).
With the rapidly changing music landscape, it is crucial for music creators to keep abreast of new developments and technological advancements and make the best use of them.
The panelists shall discuss the implementation of Dolby Atmos while creating music, switching, and acclimatising to the new technology and the overall benefits one gets to rake in through it.
The webinar can aid and tutor music authors, composers, and publishers for the same.
To register for the webinar click here.
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