Social app, Uable has launched a Gen Z Creator Economy Program titled, ‘Uable Future Creators (UFC)’. The initiative aims to discover, onboard, groom and empower Gen-Z creators across science, entertainment, education, storytelling, art and design, music, gaming and comics.
The selected creators could earn up to Rs. 1 lakh as a part of the program. As of now, UFC has already onboarded 100+ creators to its program and is targeting 1,000 more in the next 12 months.
The Bengaluru-based start-up, Uable was developed in October 2021 by Saurabh Saxena and Vasavi Kandula. The app has raised $4.5 million so far from investors such as JAFCO Asia, Chiratae Ventures and 3one4 Capital.
Saxena, Founder & CEO said in a statement, “The Creator Economy is booming in India with top creators achieving celebrity status, cult following and millions in turnover. Gone are the days when being a creator used to be a side project or only a form of self-expression for teenagers. Many of them see this as a full-time career today and are working hard to stand out from the crowd. With our ‘Uable Future Creators Program (UFC)’, we aim to identify these top creators and provide them an avenue to hone their skills, learn from their peers/role models and understand how they can showcase and monetise their talent better. We are confident that this will help usher in a new breed of young creators who will dominate the entire ecosystem over the next few years.”
UFC is a community-based program that will enable young creators to learn through collaborations with peers. Creators are supported through detailed analytics and real-time feedback from the Uable team in the form of the number of followers gained from each post, number of views the video received versus number of times it was played, average watch time and more.
The content created as part of the program will also be promoted on the platform, extensively during the first few weeks. Each creator will be able to build exclusive communities within the Uable app and monetise the content they produce.