Consumers are savvy. They don’t want to be marketed to. They want to be entertained and smart brands know that if they want to connect with their consumers, they have to be, the entertainment not just sponsor the 15 seconds before it. More than 60 hours of content gets uploaded to YouTube every minute and there are 250 million + tweets, 800 million Facebook status updates every day.
Branded entertainment receives a lot of attention these days due to shifting media models and changes in how people consume content. It is estimated that the average person will spend 100 minutes every day watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84.
But massive adoption of ad blockers and an increase in viewership on commercial-free streaming platforms have made it difficult for brands to reach the youngest and most desirable audiences.
This has resulted in brands gradually shifting their focus from traditional advertising to entertaining original programming.
In other words, the goal is to create content that audiences watch because they want to, not because they can’t skip it.
Brands and Entertainment (B&E) is the first consolidated B2B event in India that focuses on connecting brands with all segments of the entertainment industry.
The objective of the conference is to celebrate path-breaking & innovative marketing campaigns & enable networking opportunities with the biggest advertisers in the entertainment business.
Tarsame Mittal, Founder – TM Ventures stated,
“Brands connect with entertainment in numerous ways. We have witnessed a peak in influencers and marketing companies curating content for brands as well as rapid growth in brands running IPs of their own and developing content around Entertainment. On that account, at Brands & Entertainment, we aim to provide a common ground, for the first time in India, where entertainment stakeholders, content creators, and brands can connect, discuss their visions and discover promising opportunities”.
What to expect:
A platform where brands can explore and integrate content pipelines available in the entertainment industry. The key tracks for the event include Social media, Events & Experiential Marketing, Films & OTT, Gaming & E-sports, Influencer Marketing, Music, Radio, Television and Technology.
Brands & Entertainment will be a 2-day event filled with keynote sessions, panel discussions, path-breaking case studies, fireside chats, inspiring brand stories, and a networking marketplace. The event will be held virtually on the 20th and 21st of May 2021.
The brain behind Brands and Entertainment is Truly Musical, the IP Division of TM Ventures, that invests in creating novel and significant concepts around music and entertainment including the All About Music Conference and the Bollywood Music Project Festival.
Pre-registration link: https://bit.ly/3cFkr0q