Sony Music India recently appointed Sangeetha Aiyer as Director of Promotions.
Aiyer will lead SMI’s promotions strategy and activities across all media channels, increasing SMI’s content and artists across International, Bollywood, Pop & North repertoires and optimizing promotions platforms, grassroots initiatives and partnerships. She will report directly to Rajat Kakar, Managing Director of Sony Music India.
“We are excited to have Sangeetha join us as we continue to build a future-ready company with best-in-class marketing promotions for releases from our wide roster of Artists and Soundtracks,” said Kakar.
Stepping into a new role
With a career spanning almost two decades, Aiyer brings broadcast, films, radio, retail and advertising experience to the role. In her last role as Head of Marketing at NBCUniversal India, Aiyer held the marketing,
digital and promotions mandate for theatrical releases of Universal Pictures in India throughout 2020.
“I am extremely privileged and happy to be joining such an esteemed team and artist-centric company.” expressed Sangeetha Aiyer.
“Through Sony Music’s leadership, the Indian music industry is at the beginning of a new era, driving deeper engagements in multiple genres and languages across the country and offering compelling content to artists, partners and fans. I look forward to working with the artists and creators alongside media platforms & partners to grow the music landscape further.”
Prior to NBCUniversal, Sangeetha headed up Marketing for the Digital Business at Network18 from 2019-2020, where she was responsible for driving the marketing and brand initiatives of the company’s digital platforms. In her earlier stint as Head, Marketing and Digital, A+E Networks | TV18, she spearheaded the growth strategy for the joint venture, specifically for History TV18 and FYI TV18.
“Sangeetha brings a deep understanding of India’s emerging media landscape and will be a fantastic asset to Sony Music as we create new ways for our artists and strategic partners to engage fans across the country,” stressed Kakar.
Aiyer is the latest hire in support of SMI’s strategy to expand its presence across a wider variety of repertoires and genres in India, cementing its commitment to growing a premium content business across all streaming, download, video and mobile services in the country.