T-Series will produce OTT content

T-Series, Asia’s largest music label, publisher, and India’s largest film studio ventures into producing web series on OTT platforms.

Bhushan Kumar’s T-Series will focus on creating content for all mediums which will appeal to all sectors of the audience, with gripping shows across genres.

Bhushan Kumar, Chairman and Managing Director of T-Series says, “We at T-Series have always believed in the power of stories, be it through the music we make or the films we produce. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (‘The Family Man’), Mikhil Musale (‘Made In China’), Soumendra Padhi (‘Jamtara’) among several more stalwarts.”

He added, “Through this, we aim at offering fresh, original, and exclusive stories tailored for our viewers across the globe. With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films, and web shows. With the recent budget announcement by our Financial Minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that Rural India will be connected via optic fibres by the year 2025 and this essentially means that the internet will be easily and cost-effectively available which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially.”

Bhushan Kumar’s T-Series has seen an upward graph over the last decade due to the diverse genre of films produced across theatres and OTT platforms, and chartbuster tracks released on their YouTube channel. Now, T-Series will produce a wide range of movies and web shows spanning genres.

In the recent 2022 budget presentation, Finance Minister Nirmala Sitharaman said India will receive commercial 5G services in 2022. The government will hold an auction for the 5G spectrum in 2022, but the implementation of these services will happen in 2022-2023. The official rollout for 5G has been pushed by a year. Sitharaman also said that the government plans to provide optical fibre network through several contracts to rural areas, in a bid to increase connectivity.

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