Indian music label T-Series has crossed 100 million subscribers. A dominant player in the Indian entertainment industry, the label projected itself to the top slot with leading films, songs as well as singles (non-film music).
Bhushan Kumar, Chaiman & MD, T-Series expressed, “A constant surge of new music as well as early adaptation and first mover advantage went in our favour. We pushed our content across offline media and social media platforms without any doubt about what we could achieve, it helped drive traffic to our channel. I am thankful to our loyal consumers who repeatedly showed immense faith in our content. Also thankful to everyone at T-Series who helped take T-Series to new heights.”
Founded in January 2011, the T-Series YouTube Channel has 29 sub-channels and has the most viewed uploads.
Neeraj Kalyan, President, T-Series, who also heads the digital division of the company, shares his excitement saying, “This is indeed a proud moment, our teams have put in immense hard work to keep the T-Series flag flying high. Music for us has never been about excel sheets, it’s not a number on a paper. It’s a passion driven by belief in our content. This milestone will further inspires us to conquer new frontiers by offering world class content served through seamless distribution pipes across platforms and to create new benchmarks for ourselves.”
From making music to licensing and publishing content across several media platforms, the label is the destination for a vast variety of content. One corporation that looks after music production, music acquisitions, movie production to marketing and distribution.
Vinod Bhanushali, President, T-Series – Marketing, Media and Publishing (TV) and Music Acquisitions, T-Series adds, This “achievement rightly proves that content is king. Content creation that started in 1984, became available to everyone with easy navigation with just a click on YouTube. To ensure we feed the audiences with fresh content every day, we are making music via films that we are producing in-house, acquiring music and bringing back the era of music videos/singles. We thank the entire Indian film industry and our teams for helping us and Indians world over for showering us with so much love.”
Besides India, the music label’s audience base spans the UK, USA, Europe, UAE, Pakistan, Bangladesh, ASEAN, Australia, New Zealand, and many other countries.
The battle between PewDiePie and T-Series got pretty extreme earlier this year with the constant shift in rankings. T-Series managed to beat PewDiePie a couple of times but couldn’t sustain the lead. Since April 2019, the label has been back on top and has been maintaining the lead for the longest time ever.