The foremost Indian record label Super Cassettes Industries India Pvt Ltd (T-Series), once again chose Phonographic Performance Limited (PPL) to manage its public performance license in India. This is an exclusive arrangement with PPL.
Speaking about the tie-up, PPL, Managing Director, Rajat Kakar said,
“We are delighted to renew our association with T Series for Public Performance Licensing in the Country. With its aggressive marketing, T Series is a powerhouse of Hits and no party is a success without playing hits from their roster. As we increase our licensing footprint, renewal of this mandate was eagerly awaited by our teams and licensees alike. This year also marks a decade of our partnership with T-Series. We also welcome Mr. Bhushan Kumar, MD of T-Series on the PPL board of directors. With him on board, we look forward to PPL scaling further heights in the years to come.”
All Bollywood party anthems be it “BomDiggy” or “Abhi tho party shuru hui hai” will be part of the PPL licensing bouquet. With T-series on board, PPL controls the lion’s share of the Indian music market, as they already have major Indian companies like Saregama, Sony Music, Universal Music, Venus, Aditya, Lahari Music etc. PPL exclusively represent all international Majors in the Country thereby offering a complete bouquet of International, New Hindi Film, Old Hindi Classics and Regional Hits to its License Holders.
T-Series, Chairman and Managing Director, Mr. Bhushan Kumar said,
“We have had a long association with PPL and are further very happy with the positive changes taking place under the new management. I am honoured to be able to add value to the running of the Company by coming on the Board at this juncture when the Organisation is poised to harness its true potential in the coming years.”
Public performance license is taken by hotels, clubs, retail stores, for events and background music usage so as to play their choice of music at the venue or event. Payment of such usage by obtaining a license from PPL is enshrined in the Copyright law. The tariffs for various usages are published on their site.
PPL India is a Collective Rights Management Organisation affiliated globally to IFPI (International Federation of Phonographic Industries) and represents the vast majority of Indian and Global Record Labels for monetisation of their Public Performance rights and also licenses Radio Broadcasts for its members. It represents over 270 Music Labels and over 800,000 Indian works and more than 1.5 Million International Works, which it licences to users of these in a professional and transparent manner. It is actively embracing Global best practices and is taking giant strides in order to enhance value for its members by increasing licensing coverage in India and overseas.
T-Series is a multi-product and multi-functional diversified group, having tremendous track record in the field of music, consistently growing from strength to strength and has today transformed into a 21st century multi-crore media and entertainment conglomerate.
In the last two years, T-Series has emerged as leading film studio which has produced successful films such as Satyameva Jayate, Tumhari Sulu, Hindi Medium, Sonu Ke Titu Ki Sweety, Raid among others.