On Saturday evening, T-Series had a small cake-cutting event to celebrate their victory as they became the world’s no. 1 YouTube channel after defeating Swedish YouTube channel PewDiePie.
The ongoing battle between PewDiePie and T-Series got pretty extreme last week with the constant shift in rankings. T-Series managed to beat PewDiePie a couple of times but couldn’t sustain the lead. Since Saturday T-Series has been back on top and has been maintaining it’s lead for the longest time ever.
Felix Kjellberg ended his months-long, facetious war with T-Series by issuing a music video. Kjellberg reveals a series of personal confessions and accusations against his rival in the controversial video.
PewDiePie’s music video “Congratulations”
The video, “Congratulations,” accuses T-Series executives, including chairman Bhushan Kumar, of multiple misdoings. Kjellberg references a Times of India article, which reported that Kumar is currently being investigated for “alleged evasion of huge tax and siphoning off hundreds of crores to foreign countries to purchase properties in the names of his employees.”
“So this is it, thanks for sticking with my channel,” Kjellberg says in the video. “Ever since I was a nobody, screaming at barrels. This is it, it’s been an adventure. It’s the end of the reign of Felix Arvid Ulf Kjellberg. Through all the change and controversy, you’ve been by my side. There’s no army in the world I would rather give me watch time. It’s been a wild ride, so while I can still be heard, here’s one last brofist, from the number one in the world.”
Kjellberg revealed that T-Series reportedly sent him a cease and desist letter following the release of his original diss track against the company, “Bitch Lasagna”. PewDiePie released the video toward the beginning of the war between their channels, and it has since racked up just under 170 million views. Kjellberg has dealt with legal issues with videos in the past, including people sending copyright strikes or takedown requests for videos they didn’t like. Using “Congratulations” to both reveal and air his grievances with T-Series’ cease and desist letter makes perfect sense it’s how he’s addressed his concerns in the past.
T-Series and PewDiePie have both reached the 92 million mark with the former leading by around 4,000 subscribers (at the time of writing this article). T-Series has been crossing PewDiePie’s sub count since last week but the YouTuber’s fans managed to strike back quickly. However, T-Series passed PewDiePie sometime around March 25 and has been taking the lead ever since.
As for T-Series, CEO Bhushan Kumar also started his campaign by urging Indians to subscribe to the company’s YouTube channel. The Bollywood fraternity has also extended their Support for T-Series.
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