Phonographic Performance Ltd. License (PPL) has acquired the public performance collection rights to SVF Entertainment’s full repertoire. In order to monetise their public performance and radio rights across India, the music label has signed an exclusive agreement with PPL, the move shall enable the existing PPL license holders to play the audio labels’ songs.
Commenting on the development, Mr. Mahendra Soni, MD, SVF Entertainment, said “Joining hands with PPL in India directly helps us focus on our core creative business. Earlier we were monetising in parts ourselves.”
“PPL has right teams and digital tools to monetise on a larger scale. The revenues we earn from public performance and radio will be invested in scouting in new talent,”
The SVF and PPL Deal
SVF Entertainment is West Bengal’s premiere record label and eastern India’s largest film distributor. The company owns the rights to scores of movies and Bengali songs.
The said agreement will enlist the music label as a member of PPL, which has witnessed a rapid rise in membership over the past year. PPL currently represents 320+ music labels with more than 1.5 million international and 0.8 million domestic songs in their repertoire.
“SVF commands a lion’s share in Bengali music and they are the largest media and entertainment house in the East. The signing of SVF Entertainment is a big milestone as it takes us to No.1 position in the East Indian market. We are proud to associate with them,” said Mr Rajat Kakar, CEO & MD of PPL India.
The signing on of SVF will increase PPL’s holding into the growing east Indian market. Thousands of its license holders can now publically perform all of SVF’s Bengali hits in public.
PPL India is a Collective Rights Management Organization affiliated globally to International Federation of Phonographic Industries (IFPI). It represents Indian and Global Record Labels for monetisation of their Public Performance rights and also licenses Radio Broadcasts for its members.