Dustee Jenkins, Spotify’s Global Head of Communications has confirmed that the company now has 200 million monthly active users. The 200 million-mark comes alongside a continued focus on ad-supported revenues.
“We’ve said all along, we want to focus on growth. We believe in being a profitable company, but first and foremost we have to grow and get to regions of the world that still don’t have Spotify. There are still parts of the United States where Spotify is not widely used.” She added that the company is well aware that there’s “a lot of competition” in the music-streaming space and that “we’re only as good as the user thinks we are, so we have to continue to enhance our service.”
In November, Spotify said in a financial disclosure to investors that it had 191 million monthly active users, 87 million of them are paid subscribers and 109 million of them are on the free, ad-supported tier. This means that even if all of the 9 million users it’s added since then were on the premium subscription tier, Spotify would still only be drawing monthly subscription fees from 50 percent of its user base. But according to global head of communications Dustee Jenkins, the company is focused on growth “first and foremost.”
In its Q1 2018 results announcement, Spotify projected that monthly active users would end 2019 somewhere between 198-208 million.
“There are still parts of the United States where Spotify is not widely used… the company has done a great job of prioritizing growth and making the service better, because there’s a lot of competition and we’re only as good as the user thinks we are so we have to continue to enhance our service. Jenkins added
Spotify has scheduled its Q4 earnings call for Feb. 6. Profits have so far escaped the world’s largest music streaming service.
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