Home » Feature » Spotify hails Mexico City as the new “Mecca” for streaming industry

Spotify hails Mexico City as the new “Mecca” for streaming industry



Joining the league of trend-setting cities such as New York, Paris, and London, Mexico City has become one of Spotify’s largest listener base. The rise of music consumption on streaming platforms has placed this dynamic music market on the globe, making it the new “Mecca” for the booming streaming industry.

Having evolved in just a couple of years, Mexico City has begun attracting international artists to expand their reach and connect with newer audiences. This has resulted in opening new doors for the live music scene in the city.

According to the recent press release by Spotify, since the launch in their first-ever Latin American market (2013), Mexico City has become the top destination for festival’s headliners. The city’s increasing gravitational pull for artists was particularly evident during the annual Corona Capital music festival on November 17 and 18. Among them are Imagine Dragons (995,940 monthly listeners), Robbie Williams (322,851 monthly listeners), The Chemical Brothers (117,190 monthly listeners), and Nine Inch Nails (75,142 monthly listeners).

The Spotify press release states, “The city is becoming a magnet for major live acts. Take seasoned alt-rockers the Pixies, for example. The iconic Boston band’s streams spiked 346 percent in Mexico just one week before a series of performances in Mexico City. With 145,995 monthly Spotify listeners, Mexico City may hold their biggest fan base. Flush with numbers like that, it’s no wonder the Frank Black-led group played last weekend to a crowd of 100,000 in Zócalo, central Mexico City’s main square.”

As seen in the numbers claimed by Spotify, the streaming and live music industry, both, go hand in hand. One leads to the growth of the other, thereby, kick-starting a whole new market for both the industries. Adhering to the domino effect, this new-found popularity of streaming will give rise to a new breed of aspiring and potential singers and songwriters.

“We’re seeing a wave of touring artists, like genre-bending singer-songwriter Mon Laferte from Chile and alt-rock band Diamante Eléctrico from Colombia, flock to Mexico City to connect with fans and make their mark,” Spotify justified in its release.

Another example is that of Gorillaz, a popular virtual hip-hop act, also riding Mexico City’s streaming dominance. The quirky fictional character-based group has 434,023 monthly Spotify listeners in Mexico City. Not surprisingly, they played the final shows of their last tour there.

Adding to the list, Indie artists have also gained popularity in Mexico City. According to Spotify’s press release, Hippo Campus, a Minnesota-based band, discovered in 2017 that Mexico City was their top city for Spotify plays as well. This led the group to play there live for the first time in May 2018. Fuelled by Mexico City’s music magic, their popularity continues to soar in the area—and beyond—with 1.6 million monthly listeners on Spotify to date.

Other genres that are popular in Mexico City include Alt Rock and guitar-driven classic rock.

“A large cluster of the genre’s most loyal fans can’t seem to get enough of classic rock’s biggest bands, including the Beatles (506,714 monthly listeners). And in no other city is the revival of Queen so evident. On the heels of the recent theatrical release of the Freddie Mercury biopic “Bohemian Rhapsody,” streaming activity for Queen in Mexico City rocketed past a million (1,278,133) monthly listeners in all.”

Rocketing ahead at a speed of light, Mexico City has evolved into one of the most sophisticated digital music markets in the last five years, opines the music streaming giant.

“We don’t see its music magnet slowing down anytime soon,” Spotify signs off.

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