Home » 09 July 2019 » Spotify Lite launches for low-end smartphone users in India

Spotify Lite launches for low-end smartphone users in India

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Spotify has launched the lighter version of its Android app, Spotify Lite.

The app is designed for people with smaller data plans and older devices. The 10MB app (the main Spotify app can require 100MB) delivers one major new feature, the ability to set a data limit and receive a notification when it’s reached, a necessity for people mindful of their data usage.

India offers one of the cheapest data rates and has one of the highest internet penetration. Spotify Lite targets a huge chunk of India’s population who have access to the internet but use low budget smart-phones.

 

Amarjit Singh Batra, MD – India, Spotify, said, “We announced the availability of Spotify Lite Beta in India a couple of months ago to gauge user interest, which was high. As a result, Spotify Lite is now out of test mode, and available as an app for all users in the country. This small, fast app will make millions of free songs more accessible to anyone who may have an older mobile device, limited storage on their phones, are in poor internet connectivity areas, or just don’t want to spend excess data on listening to music. We are committed to the long-term development of the music streaming industry, and the launch of Spotify Lite is another strong step in that direction.”

With rivals such as Apple Music, Jio Saavn, Jio Music, Gaana, and Airtel Wynk, Spotify has had its competition cut-out. Although, India has recorded over 100 million active music streaming users, the overall conversion rate from free users to paying users is a mere 1%. None of the streaming services offers a Lite version. This might help Spotify in increasing its reach among the low-end smartphone users in the country but might not ensure conversion into paying subscribers.

 

Additional features of Spotify Lite

Apart from the data feature addition, the only other main difference between standard Spotify and its Lite variant appears to be a design change. Users’ libraries on Lite are replaced with favorites, which is where all saved songs and playlists live. Spotify says the app is meant to complement the main Spotify app and that people should select “whichever suits [them] best.”

Using Spotify Lite, listeners can also control their song cache and clear it with a tap, if storage is an issue. The app is available in 36 markets around Asia, Latin America, the Middle East, and Africa through Google Play and will work on any device running Android version 4.3 and higher. It offers the same experience as the usual Spotify app but is optimized for slower connections and those with less data-intensive cell plans.

Spotify is one of the multiple major tech companies to introduce a lite app. Facebook, for instance, launched Facebook Lite, Messenger Lite, and Instagram Lite. Uber also launched its own Lite version. These Lite apps are becoming more popular and critical as tech companies look to expand to developing countries where data connections are slower and data itself is more precious and expensive.

Earlier this year, Spotify Lite Beta got available in India. It was introduced as a 10 Mb sized app with a similar look and feel to the main app.

Here’s a complete list of all 36 markets where Spotify Lite is now available:

Spotify lite copy

 

 

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Abhishek Singh

Author: Abhishek Singh

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