Sony Music India (SMI) has announced an exclusive recording agreement with popular rapper Raftaar and a partnership with indie label Kalamkaar.
“I’m delighted to welcome Raftaar and the Kalamkaar label into the Sony Music family at an exciting time for independent music in India,” said Rajat Kakar, Managing Director, Sony Music India.
“As a company with a reach spanning multiple repertoires and with artists at the core of what we do, partnering with Raftaar helps us continue to play a key role in showcasing India’s young music talent both here and abroad,” added Kakar.
Jointly founded by Ankit Khanna & Raftaar, Kalamkaar nurtures young hip-hop, rap, pop, and EDM talent and brings an exciting roster of young rappers and underground artists into the SMI family, including Deep Kalsi, Rashmeet Kaur, and Yunan.
“We are excited to be a part of the Sony Music family which is renowned for being artist-centric in everything it does,” said Dilin Nair aka Raftaar, rapper and co-founder, Kalamkaar.
“Our aim at Kalamkaar is to discover and launch the next wave of Indian hip-hop talent. So our new partnership with Sony Music is key in accelerating the growth and reach of the independent music movement – not only in India; but also among the millions of Indian diaspora around the world,”added Raftaar.
Ankit Khanna, Co-Founder of Kalamkaar, said,
“We have worked diligently alongside our talent roster to build an independent label that puts creativity and collaboration at the heart of every release.”
We look forward to this new partnership with Sony Music India, which aims to increase the scale and scope of non-film music in India, break independent hip-hop and rap into the mainstream and reinvigorate the listening experiences of music enthusiasts,”added Ankit.