Mairu Gupta has been announced as a director of digital business by Sony Music India, Gupta will lead the company’s digital business with its streaming partners in India and will collaborate with Sony Music’s global teams to drive and enhance digital revenue and market share.
Gupta has more than 15 years of business experience and thought leadership to Sony Music India and has won many awards in his career for developing breakthrough digital content.
His unbreakable period of time was recently at the NBA, where he used to lead the content and media distribution business for the League for more than three and a half years. Rajat Kakar, Managing Director, Sony Music India, said
“We are excited to have Mairu join us as we grow our strategic partnerships in the digital business,”
“Mairu comes with proven leadership and entrepreneurial experience that will play a key role in building new partnerships that provide new opportunities to expand the reach of our artists.”
Before NBA, Gupta also served as a Vice President and Business Head of Jack in the Box Worldwide for almost two years. Gupta had also set up and was leading the organisation’s New Delhi office. He created strategies to grow their digital communications consultancy business and also won many awards for excellence in digital content.
On this new journey of Gupta’s life, he said
“There is significant opportunity for Sony Music to lead the digital future of the Indian music industry, especially when considering the added benefits of being part of the wider Sony family,” “It’s great to be joining such an innovative company and I look forward to working with the team and our partners to build even more creative opportunities for our artists.”
In June 2020, Sony Music India had announced the appointment of Jagjit Singh as Head of A&R and now this is another add on to the company.
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