Sony Entertainment Talent Ventures India (SETVI) has signed their first ever virtual influencer, the popstar Polar, exclusively in India.
SETVI is India’s first talent and metaverse advisory business and will offer Polar representation for all metaverse and web3 opportunities worldwide. Accordingly, SETVI will help Polar unleash different marketing and promotional associations across leading brands. Furthermore, SETVI is planning to launch a virtual concert with Polar soon.
Created by Anastasiia Vinogradova, Producer at TheSoul Publishing, Polar is a 16-year-old V-fluencer, known for singing and dancing prowess but also her turquoise hair. As an emerging artist, Polar releases original music and covers of popular songs. She’s on the verge of hitting 1 million followers on Spotify and has more than 600k subscribers on her YouTube channel.
When it comes to original music, Polar has recently released ‘Redhead girl’ and ‘Euphoria’; an electronic track which follows the success of her first three singles; ‘Close To You,’ ‘Boom Ballon’ and an electro-pop cover of Leonard Cohen’s ‘Hallelujah’. Soon, Polar will launch a virtual and in-person collaboration with musician, Rasster.
Vinogradova, Producer at TheSoul Publishing, said, “We were ecstatic when SETVI came to collaborate and represent Polar. The virtual artist was just an initial thought and now when I see her gaining fame and recognition all across the world and now in India, she is nothing less than a dream come true. SETVI is India’s first ever talent-metaverse advisory company and being the best in this business, we couldn’t have trusted anyone else.”
Vijay Singh, CEO, SETVI, says, “Polar is going to upscale the virtual artists’ space by leaps and bounds and holding the baton of familiarising the audience with metaverse, we had to hop onto it. TheSoul Publishing is an award-winning global digital studio and our exclusive partner for India, that is known to produce the best entertaining and organic content for its audience. Polar would be a pathbreaking intervention which would give a broader spectrum of experimentation in web 3 and metaverse opportunities as marketing solutions to many leading brands of the country.”