Snap Inc., the parent company of Snapchat and, JioSaavn the largest audio streaming platform for South Asian music and artists, announced the rollout of a “Share” option on JioSaavn. This feature will enable seamless music sharing for JioSaavn users on Snapchats part of Snapchatters’ conversations. Creative tools like Lenses and Filters including content with Publisher Stories on Snapchat are also implemented in this option.
With the implementation of Lenses developed around music and artists, JioSaavn users can share their music creatively on Snapchat.
Snap’s Creative Kit as part of Snap Kit offers partners both free distribution within Snapchat and attribution back to their sites or apps. So far, Snap Kit has been integrated with more than 200 apps. JioSaavn shall be using this feature to allow developers to design and build custom-branded Stickers, Filters, Links etc.
Currently, JioSaavn-powered artist lenses have included Jasmin Walia and Zack Knight for their major hit ‘Bom Diggy’ and The PropheC’s ‘Vibe’. Today, Snapchatters in India will be able to play with a new lens for ‘Faking It (Kimera Remix)’ by Lost Stories and Matthew Steeper.
JioSaavn, as a content partner, will produce Publisher Stories to help their users discover artists through the ‘Discover Page.’ Snaps from events, tours and behind-the-scenes experiences with global artists are also included in this feature.
Earlier this year, JioSaavn, implemented the same feature for Instagram and Facebook Stories. Stickers and GIFs can also be added for creative purposes while sharing the song onto these social media apps.
Recently, Snapchat was in discussions with major record labels to expand the ways users can include music in their posts. The licensing rights would be limited to songs embedded in users’ posts on the social messaging and media app. The company is facing competitive pressure from Facebook Inc.’s Instagram and ByteDance Ltd.’s TikTok.