Snap, the parent company of Snapchat, has launched the Snapchat Sounds Creator Fund in India, a new programme to empower creators.
The monthly grants of up to $50,000 will begin rolling out mid-November, to top sound creators in India that are distributing music on Snapchat.
To do this, Snap has partnered with independent music distribution service DistroKid, for up to 20 artists per month at $2,500.
The monthly grants are aimed towards artists based in India above the age of 16 and where applicable, have parental consent, the company said in a statement.
“We are excited to support independent and emerging artists in India who are driving creations on Snapchat. By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music,” said Lakshya Malu, Interim Market Development Lead, Snap.
The Snapchat feature, Sounds allows users to add licensed music to their Snaps as well as their own creations.
Snapchat has claimed that since launching the feature, videos created with music from Sounds on Snapchat have collectively resulted in over 2.7 billion videos and over 183 global billion views.