Home » 12 July 2019 » SiriusXM launches personalised out-of-car Pandora-powered music stations

SiriusXM launches personalised out-of-car Pandora-powered music stations

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SiriusXM has expanded its streaming services for its users with new personalised music stations powered by Pandora.

This will provide access to new music channels and more exclusive video content. The company is also expanding subscriber access to SiriusXM content on devices like iPhone, Apple TV, the web, and more at no cost.

“We have always been dedicated to delivering our customers great value for their subscriptions, and we have achieved remarkable growth and listener loyalty by delivering unrivaled and exclusive content in an easy-to-use way,” commented SiriusXM president, sales, marketing and operations Jennifer Witz. “These new initiatives represent another tremendous step forward in that effort, and give our customers more value for their money than ever before.”

SiriusXM Select subscription will include unlimited streaming access on the platform’s mobile app and on connected home devices, an effort to expand listening options beyond the car. Select customers will also gain access to more than 100 recently-launched Xtra Music Channels, plus newly-accessible video content that includes performances by and interviews with Cardi B, Jonas Brothers, Khalid, BTS, P!nk and more.

Meanwhile, All Access and SiriusXM Premier Streaming plans now include personalised, ad-free radio stations powered by Pandora’s Genome Project. The news marks SiriusXM’s latest move to integrate Pandora into its app since it merged with the streamer six months ago. In April, the satellite radio giant introduced their first cross-platform “experience” with Pandora, a curated channel of top-trending music called Pandora NOW.

A SiriusXM Select subscription currently costs $15.99 per month, while All Access customers pony up $20.99 per month. SiriusXM Premier, a fully outside-the-car package, costs $13 a month.

Earlier this year, SiriusXM posted it’s Q1 2019 operating and financial results. The company’s total revenue ($1.7 billion) had increased by 27% compared to the same quarter in 2018. This was the first quarter release after completing its $3.5 billion all-stock acquisition of Pandora Media.

 

 

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Abhishek Singh

Author: Abhishek Singh

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