50 out of the top 50 artists on SoundCloud(US) are rappers. SoundCloud, an online audio distribution platform is struggling to pay the artists, but that doesn’t seem to affect the rappers though.
SoundCloud, which was once dominated by EDM, has now given away almost completely to Rap/Hip-Hop. In July, Nielson mentioned that Hip-Hop is the most popular genre in America.
What does this mean for EDM? Not much. The question should be: what does this say about SoundCloud and streaming? Is rap now keeping the service alive? Are we about to see a Hip-Hop movement across the globe?
Check out the full list here, SoundCloud chart