Amazon India signed a content deal with the global music giant Sony Music for its upcoming music streaming service – Prime Music. This deal will offer Prime Music users access to millions of International and Indian soundtracks across Sony’s International and Indian music catalog.
Amazon Music, India Director Sahas Malhotra said, “We are excited to collaborate with Sony Music to bring its vast and eclectic International and Indian catalog including new releases and hits across English, Hindi, Tamil and Punjabi languages for Prime members. Amazon Prime Music customers at launch will enjoy this selection ad-free and play anytime, anywhere with unlimited offline downloads.”
This includes International artists like Elvis Presley, Michael Jackson, Beyonce, Camila Cabello, The Chainsmokers, Martin Garrix, Pharrell Williams, Indian artists like AR Rahman (Vande Mataram, Infinite Love), Jagjit Singh, Gulzar (Marasim & Koi Baat Chale), Lucky Ali, Colonial Cousins, Instant Karma, Darshan Raval, Arjun Kanungo, Harrdy Sandhu, and Badshah among others.
Sony Music India Marketing Director Sanujeet Bhujabal commented, “Amazon Prime Music is a service that consumers have been looking forward to. We are happy to be associated with this premium service and to present to Prime members our music content spanning all repertoire groups.”
Amazon has also confirmed that it will have rights to upcoming released from Sony Music in 2018. The addition of Sony Music’s audio catalog will help Amazon India compete against rivals including Apple Music, Gaana and Saavn in India.
This is the third deal Amazon India has signed for Prime Music after similar deals with music labels Saregama and Zee Music Company earlier this month. Amazon Prime Music is an ad-free music streaming service, and it will be available at no additional cost to Amazon Prime subscribers. The service is currently available to Echo customers in India on a preview basis and will be available to all Prime members sometime later this year.