YouTube the throned decider of a song’s popularity and ultimately an artists’ shall no longer be entertaining paid views.
Most importantly, YouTube has been the most convenient way of measuring an artist’s fandom, doubtfully a legitimate one. The platform boasts of being the go-to source for the latest local and global trends.
YouTube Music Charts host 20% of Indian songs where the chart-topping artists are Indians. While, videos on YouTube have broken and created records for garnering the maximum views within 24 hours since release viz., BTS. In July, Badshah, an Indian artist’s song saw 75 million views overnight.
The artist accepted to having paid for the views.
In addition, Badshah’s record beat BTS who had 74.6 million for their song, Boy With Luv.
No matter how many views on the songs represent a global cultural impact, their viewership has flagged credibility.
What’s the point?
With YouTube working on Copyright policies and implementing stringent claims, the platform has now rolled out a new policy to curb paid-advertising views.
YouTube in a post, stated that,
“Videos eligible for YouTube’s 24-hour record debuts are those with the highest views from organic sources within the first 24 hours of the video’s public release.”
The organic sources include “direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending.”
The paid-advertising views on YouTube will no longer be considered for a 24-hour record debut. These changes shall not impact YouTube’s existing 24-hour debut record holders.
- 2019.10.02“There is no set template for signing an artist”- Anurag Bedi, EVP & Business Head, Zee Music Company Limited
- 2019.09.30“I don’t want to lose touch with the reality that made me become who I am today”- Naezy
- 2019.09.26Music piracy in India drops by 9% in 2019, how good is this news?
- 2019.09.24Radio continues to be the most popular medium for music consumption followed by streaming -IFPI