Outdustry, a music industry services provider in China expands its offer to songwriters and publishers with the launch of Outdustry Songs, an independent music publisher specialising in the Chinese market.
Outdustry Songs opens for business with a set of non-exclusive direct licenses with all major digital service providers in China such as Kugou, QQ Music, Kuwo (Tencent Music Entertainment), Netease Cloud Music (Netease), and Xiami (Alibaba).
“China is a huge opportunity for songwriters and publishers – from the fast-growing premium tiers of the biggest streaming apps in the world, to the national obsession with karaoke and the nascent sync market, as well as next-generation forms of music consumption and monetisation such as live-streaming and virtual- gifting,” said Alex Taggart, Outdustry’s Head of International, also overseeing Outdustry Songs.
“With the addition of Outdustry Songs to our existing marketing and A&R services business, we are filling out our offering to our global network of writers, producers, artists and rights owners, enabling us to collect royalties and monitor copyrights on their behalf across this dynamic emerging landscape,” added Alex.
Today, the company announces a new partnership with US mega-Indie, Reservoir. Thus making Outdustry Songs the sub-publisher in China for Reservoir’s roster of writers and international catalogue of 126,000 contemporary and long-standing copyrights of artists such as Camila Cabello (Havana, Señorita), 5 Seconds of Summer (Youngblood, Who Do You Love with The Chainsmokers), Bruno Mars x Cardi B (Please Me), Post Malone (Rockstar, Goodbyes), Halsey (Without Me), and Dua Lipa (Blow Your Mind, Break My Heart).
It also includes the songwriting catalogues of Young Thug, Migos, A Boogie Wit Da Hoodie, Joyner Lucas, and 2 Chainz.
“Reservoir is always keen to innovate in new markets, and we’re excited to be the first music publisher to get on board with Outdustry Songs, plug into their considerable network in China, and pave the way for our creators in this space, ” said Spek, EVP International & Emerging Markets, Reservoir
Outdustry Songs shall benefit Indian writers & producers too. They will be able to earn from the work they do in China via Outdustry Songs. Taking to the occasion, Aniket Rajgarhia, Rights Manager, Outdustry India said,
“Indian music-makers span across genres, languages and styles, and in an increasingly globalised music market, there is a whole world of creative opportunity out there. Outdustry already has a unique track record of A-list international crossovers, and we’re excited about the opportunities this will spark for the Indian creative community.”
Outdustry’s China-based A&R team, led by China General Manager and Head of A&R Marcus Rowland, has helped deliver some of the Chinese pop industry’s biggest hits over the past few years, giving Outdustry Songs a catalogue of local repertoire performed by household names such as Chris Lee, Bibi Zhou, Jike Junyi, and TF Boys. Outdustry Songs’ writers have hit singles with three of the top 10 most streamed artists in China – KUN, Chris Lee and Rocket Girls 101 – including the number 1 song in China this month (June), KUN’s ‘Lover’, which topped all major DSP streaming charts in the territory.
Rowland added, “The Chinese music market has stepped up several gears in the past year or so. There has been an explosion in both the volume and diversity of local talent being signed to labels as well as a growing number of successful independent