OTT video service OMTV has partnered with Hubhopper, a leading podcast hosting, creation, and distribution platform to develop original audio series.
The partnership is kicked off with the launch of three new shows. OMTV will also be converting its major shows into podcasts on Hubhopper.
Launched last year, OMTV is an OTT service heavily skewed towards Indian spiritual content. The platform recently closed its pre seed funding round and are currently focused on expansion.
Hubhopper currently powers audio content across 15 million users with a network of creators and media houses that includes HT Media, Juggernaut Books, Rekhta Foundation, Rajshri Entertainment and more. The platform offers 10 million+ hours of content across 15 Indian languages.
Nitin Jai Shukla, Founder & MD at OMTV said, “Podcasting as a medium is something which we always wanted to try our hands on and we got phenomenal response on our show ‘Swarajya’. Hubhopper is a pioneer in this space and who is better than them to collaborate if you want to reach out to the right audience. We have perused their diverse directory under the Religion & Spirituality, all the content garnering a prominent presence. We are sure, with this collaboration, both platforms will benefit in their audience base and also our audiences will get to listen to our shows which will make a difference in their lives.”
Gautam Raj Anand, Founder & CEO at Hubhopper adds, “We are thrilled about this collaboration. The consumption of spiritual content has increased over the last few years, especially among the younger generation eager to learn about India’s religious and ethnic diversity. Through this collaborative effort with OMTV, we’ll be able to expand and deliver knowledgeable and authentic content to the audience. We can’t wait to bring it to our listeners across different regions and hope to grow exponentially together.”
As of now podcasts will be available in Hindi only but soon OMTV will launch shows in other languages including English, Marathi and more.