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Atul Churamani

What’s wrong with buying views?

At the All About Music conference in 2019, skeletons tumbled out of the closet, the unmentionable was mentioned and you’d

Needed: A School for the Business of Music

  What makes for a good executive in the music business? Where does one locate fresh talent that would make

What the devil is A&R?

  A&R. A term few outside the music industry have ever heard and one that keeps our boast of being

Tastemaking In Music

  Tastemakers or influencers in music have always been critical to the business. These are people who introduce audiences to

From physical record sales to streaming – Paying for Music

  Question: “What do you do for a living?” Answer: “I’m a musician. I sell T-shirts.” I hope that sounds


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