Music consultancy firm, Music Gets Me High (MGMH) – founded by music entrepreneur Ritnika Nayan – has announced the next batch of the company’s certificate course in Music Business Management. The two-month course – which has been organised in association with Sri Aurobindo Centre for Arts and Communication (SACAC), a unit of Sri Aurobindo Society is a multi-disciplinary mass communication and arts institute – will begin in March and will be conducted online on weekends.
“One cannot succeed in music without a proper understanding of the business side of things. Whether someone wants to be an artist or work in the industry as a manager, label owner or promoter; the knowledge of how the industry works in India and abroad is imperative to one’s success,” said Ritnika Nayan, founder of Music Gets Me High / MGMH Academy, adding that the course has been helping aspirants enter the Indian music industry for the past three years. However, in light of the pandemic, it will be conducted twice a year online. While the curriculum will be imparted by Nayan, guest speakers affiliated with the programme include industry veterans such as Atul Churamani, Dev Bhatia, Rahul Sinha, Arjun Vagale, Tarsame Mittal and many more.
MGMH’s certificate course in Music Business Management will cover key areas of working in the music industry including offering an overview of how the industry works, various opportunities and tips on pursuing these jobs. Students will receive detailed knowledge of all specialised fields that comprise the Indian music business from artist management and booking, record labels and distribution, intellectual property, music publishing to marketing and more. The course is priced at Rs 35,000 exclusive of GST and a registration charge.
Established in 2007 as an artist management and booking company, MGMH has now evolved into festival, tour and concert planning and execution; venue residencies; social media management; and now an academy offering musical education.
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