Singer Monali Thakur has featured in a global music video, On Top of The World, intended to create awareness about clean energy solutions. She has shared screen space with Oscar-winner Jennifer Hudson and British singer Pixie Lott in the video. The initiative began in 2016 with the launch of the Best Day of My Life music video.
The music video is the next chapter of the #makethefuture campaign on clean energy initiatives by Shell which is an international oil company in India’s energy sector.
On Top of the World is a song by American rock band Imagine Dragons released in 2012. The new music video features two more global music artists i.e. Brazilian singer Luan Santana and Nigerian music star Yemi Alade. The makers have used cutting-edge custom animation to help each star demonstrate the impact of clean energy projects supported by Shell around the world including Brazil, China, the US, Kenya, India, Germany and the UK.
Monali previously lent her melodious voice to promote Shell’s gas collaboration in Gujarat. The objectives of the initiative were to provide a cleaner cooking option with piped natural gas, to battle indoor pollution and to empower women by reducing the time they spend in the kitchen.
Talking on creating awareness about clean energy solutions, Monali said,
“We need to create awareness and that’s the major purpose of this campaign through a music video. The entertainment industry has a huge impact on people and music is a beautiful medium of expression and communication. When artists raise this issue together from different parts of the world, it creates impact. You reach more people through this medium.”
As an artist, I’m proud to be able to lend my voice to spread awareness among younger generations of the benefits of adopting cleaner fuels. In India, a large section of the population still depends heavily on wood or pet coke or kerosene for cooking and other indoor activities. It is essential that they are made aware of their harmful effects, and who best to do that than the younger generation and the millennials” she added.
Check out the video below