Digital audio streaming platform Mixcloud has signed a multi-year direct licensing agreement with the Universal Music Group, the companies announced today.
According to Billboard, UMG artists will be paid for the use of their music on Mixcloud’s advertising-supported and future subscription services.
The global deal does not cover Japan and China, but it does notably include reflective payment for previous uses of Universal repertoire that were not covered by its existing deals with collecting societies.
“Our focus has always been on empowering artists and curators alike, and this deal with Universal Music will help us usher in a new era of collaboration in which everyone wins,” said Mixcloud co-founder Nico Perez. “Our platform ensures that all rights-holders are paid fairly for the use of their work in long-form audio, and we are excited to work directly with the world’s largest record label Universal Music to continue to enhance what we can offer to our curators, their listeners, and to the artists that created the great tracks in the first place.”
Universal Music becomes the second major label to sign a licensing deal with Mixcloud following Warner Music and brings the London-based company a step closer to realizing its long-mooted ambition to launch a full subscription offer.
“Mixcloud has developed an innovative platform where audiences can uniquely discover artists and experience music through curated stations, podcasts, DJ sets and other influencer-driven audio formats,” said UMG VP/Digital Business James Healy.
“Working together, we will expand the programming that’s available across Mixcloud and give their passionate fans more choice over how they consume music and interact with their favorite artists.”
Mixcloud is a UK based online streaming service that enables the distribution of radio shows, DJ mixes and podcasts, which are crowd-sourced by its users. It offers a wide selection of audio content containing more than 15 million radio shows, DJ sets, and podcasts.
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