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Midem 2018: Music meets business



Midem is the world’s leading music event which connects and supports the global music community to build the future of music. Home of the global music community, Midem 2018 will take place in Cannes, France, from 5-8 June 2018. Midem develops an exclusive conference programme led by the most respected decision makers from all around the world to help participants to gain insightful tips on business , case studies, and technical solutions.

Here are the highlights of Midem 2018 expected to be bigger and better.

Midem Keynotes

Leading international music industry players will be sharing their vision on where the music business is heading. Spokesmen will share their expertise on branding, technology, how and where new opportunities can be found, and the power of digital innovation, marketing new music in today’s landscape, strategic vision including recording, publishing, films and TV. Industry experts like BMG CEO Hartwig Masuch, Scott Pascucci, CEO, Steven Salm, Chief Business Development Officer, and Jake Wisely, Chief Publishing Executive of Concord Music Group, Ben Schwerin, VP of Partnerships at Snap Inc., and Neil Jacobson, President of Geffen Records, President and CEO of Rhapsody Int’l-Napster Bill Patrizio among others will be delivering exclusive keynotes.

Midem Summits

The Streaming, Live, Audiovisual, Copyright & Legal Summits are the passport to business intelligence on key industry topics. Heavyweights in the streaming sector already confirmed as attending include Amazon, Soundcloud, Qobuz, Beatport, TuneCore, and Mdundo. In association with A&R Worldwide /MUSEXPO, there will be Global Sync & Brands Summit (6 June, invitation only). A roundtable pitching session where labels, publishers and artists will meet with leading music supervisors to get their music considered for licensing opportunities

Midem will be hosting an expanded day-long Streaming Summit (5 June) to explore the future of the sector featuring discussions on the most pressing current and forthcoming challenges faced by streaming and the music industry.

The Copyright Summit (7 June) will witness international decision makers and music tech professionals come together to share their insights in the evolutions of copyright.

In association with IAEL Legal Summit (6 June) will be the insight into the legal side of the music business. The must-attend event to get a full update on the current and future legal developments, legal update for entertainment and technology in music and tech.

So far the confirmed speakers are Alexander Holland (Deezer), Thabiet Allie (Tencent Africa), Brian Ringer (Napster), Scott Cohen (The Orchard), Denis, Ladegaillerie (Believe Digital), Pete Downton (7digital), Pieter Van Rijn (FUGA), David Weiszfeld (Soundcharts), Rami Zeidan (Anghami), Awa Girard (Deedo), Sue Crawshaw (Pick & Mix Music, UK), Amelia Hartley, (Head of Music, Endemol Shine UK), James Matsuki (CEO & Music Supervisor, Spine Sounds Japan), Karl Richter (Director, Level Two Music Australia), Steve Schnur (Worldwide Executive, Electronic Arts USA), Dina LaPolt (President LaPolt Law) among others.

Worldwide Village

Midem launches its High-Potential Markets Programme for the first time this year, designed to assist music professionals from around the world by encouraging business development and the discovery of new talent. The new initiative aims to foster bilateral exchanges between international and national music executives and sectors in order to facilitate the structuring and professionalization of the high potential markets. The new programme will focus on the African music industry with a four-day ‘African Forum’ during Midem, organised in association with Trace, the leading pan-African music media network. So far the confirmed speakers include prominent electronic music producer Black Coffee, Yemi Alade among others. In addition, it will provide a platform to promote African musical creativity, a Midem Night dedicated to African music and opportunities to share knowledge and professional training.

Cash Factory

As new revenue streams and opportunities for music monetization emerge with the growth of the digital sector, the Cash Factory allows you to discover everyday concrete tools and innovative ways of monetising music. The main themes will be case studies on music, brands, film/TV music, sync, marketing, promotion and talent development.


Sponsored by Deezer, in partnership with Kima Ventures, MusicAlly and Bluenove Midemlab in its 11th edition in 2018 and it will once again feature the most promising international music-related start-ups, whose ground-breaking solutions offer fresh opportunities to the music sector. This year Midemlab received a record 234 submissions from 42 countries, up 68% on last year, underlining the dynamism of entrepreneurship in the music sector. The 20 finalists have been selected by Midemlab’s partners Kima Ventures, Music Ally, and bluenove, and between them, cover the full spectrum of music innovation. One winner will be chosen by the jury in each of four categories.

Here are the Midemlab 2018 finalists

Music creation & education segment

  • AIVA (France) – Artificial intelligence composing the music of the future.
  • MXX (UK) – World’s first AI engine which atomises and re-constructs stereo music.
  • Skoove (Germany) – A music learning platform offering highly interactive online piano lessons Taplyrica (UK) – Teach languages through the memorable power of music.
  • Voice Magix (Spain) – A solution to automate synchronisation between lyrics andrecorded singing voice

Marketing & Data/Analytics

  • Asaii (USA) – Uses machine-learning software to identify what the next big hits will be in the music industry.
  • Gigz (France) – The personalised recommendation of all your geolocated and real-time cultural outings.
  • Muso.AI (USA) – The LinkedIn for music.
  • NumberEight (UK) – Predicting user-context through sensors and artificial intelligence.
  • Seated (USA) – Empowers artists to take control of their ticketing experience

Music Discovery & Distribution

  • Boreas (USA) – Broadcasting and discovery platform for emerging musicians which mimics natural selection.
  • Laylo (USA) – Fans compete to find music first and spread it around the world.
  • LICKD (UK) – Commercial music licencing for social video.
  • Listen! (France) – The app for personalised and global musical curation.
  • Louise (France) – Music sharing application live with your friends

Experiential Technologies – VR/AR, high resolution, IoT & hardware

  • Enhancia (France) – Neova, the MIDI Ring controller to allow artists to express their creativity.
  • Flexound (Finland) – Let your skin do the listening.
  • Jooki (Belgium) – The smart music player for families.
  • Landmrk (UK) – The Pokémon GO for branded content.
  • WowTune (Hong Kong) – VR voice- and song-selfies

Midem Artist Accelerator (MAA)

As the leading career booster for emerging musical talent, the MAA is an exceptional platform to fast-track the career development of 11 handpicked artists. This exclusive boot camp for artists and their entourages gives the finalists a unique opportunity to access Midem’s business expertise in export and innovative solutions. Finalists will all get to play live on the main Cannes beach stage, as well as benefiting from a 360° programme onsite, including entry to selected conferences, learning and coaching sessions with industry mentors, and networking opportunities with key players from the global music community. All finalists will perform live on the Midem Beach in Cannes during Midem by Night concerts held over three evenings (June 5-6-7).

Midem Artist Accelerator Ambassador is Black Coffee (Artist and Founder Gongbox) and the Midem Artist Accelerator Committee includes industry connoisseurs like Emmylou Prevett, Creative Content, Vevo (France), Devraj Sanyal, CEO, Universal Music Group South Asia (India), Leila Cobo, Executive Director of Latin Content, Billboard (USA), Julian Marshall, Global Head of Content, Shazam (UK), Abiola Oke, CEO, OkayAfrica (USA/Africa), Alex Okosi, Managing Director, Viacom International Media Netyworks Africa (Africa), . Patrick Larsson, Label Manager, Playground Music Scandinavia (Sweden), Rob Hallett, Founder, Robomagic (UK) among others.

New Additions at Midem 2018/Best Bit

For the first time, Midem is also introducing Live Summit in association with Pollstar. The Summit will feature leading live business legends, innovators and upstarts to speak on panels and present case studies, as well as provide delegates with extensive networking opportunities and inspiration. The Summit will tackle the current challenges and rewards of today’s live industry, next global live music trend, the state of global touring opportunities, navigating the international festival as part of the global music value chain.

Midem takes it at heart to celebrate and support music creativity from all around the globe, by launching a programme that is going at the core of musical creation: ‘Song Writing’. During four days, in the Creative House, Midem will bring together some of the most exciting and innovative songwriters and producers to collaborate and compose new music together.

The teams will switch every day for more creativity and excitement. An international superstar will lead the teams to write the next big hit. The project will start on Sunday, 3 June the exclusive tracks will be revealed in dedicated session during Midem on 7 June and a full documentary will be broadcasted after Midem.

Midem 2018. Four Days. Key players of the music ecosystem.

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