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Mastiii back at the top in Week 18



Last week, BARC India saw a big change in the numbers of two major Hindi Music channels 9XM and Mastiii, as 9XM was at the first position beating the usual topper Mastiii (week 17). 
However, in week 18 of Broadcast Audience Research Council (BARC), all India (U+R) data, Mastiii didn’t raise its numbers from 138441 Impressions (‘000s) (Last week), yet, got back to the first spot with 127628 Impressions (‘000s). 
Last week’s topper 9XM is back to the second spot with a significant drop in numbers from 150873 Impressions (‘000s) to 125900 Impressions (‘000s). 
Sony MIX and B4U Music continued the play in week 18 too. Sony MIX overtakes B4U Music with 117429 Impressions (‘000s), back to the third position while B4U Music at the fourth position saw a major drop in numbers from 129049 Impressions (‘000s) to 113007 Impressions (‘000s).
MTV Beats also saw a cut in numbers from 114310 Impressions (‘000s) to 109866 Impressions (‘000s), managed to be at the fifth position, same as last week. 
Among other Hindi music channels only WOW and Music India swapped spots, Wow is at the nineteenth position with 16932 Impressions (‘000s) and Music India is at the tenth position with 16897 Impressions (‘000s). 
VH1 HD saw some growth in numbers, finishing week 18 at the bottom with 683. 
BARC report table week 18


Music Plus Team

Author: Music Plus Team

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