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Latin music and artists continue to dominate on YouTube



The Latin music industry has been attracting a lot of eyeballs from across the world. The demand for Latin artists and musicians have also been on the rise. Thanks to popular music streaming platform YouTube, this music industry has been climbing the charts rapidly.

YouTube in its blog cites, “Latin artists dominate YouTube, holding top spots on the charts and represent 1/3 of artists in YouTube’s Billion Views Club — their formidable growth show no signs of slowing down.”

This boom of the Latin music industry began in 2017. According to YouTube, there were 5 videos from Latin artists in the YouTube’s Billion Views Club and today there are 41.

“More than half of the top 100 most-viewed music videos of 2018 are Latin and 8 of the top 10 most-viewed music videos of 2018 feature Latin artists,” claims YouTube.

Latin artists have grown to become international superstars through the powerful medium of YouTube which reaches out to millions of viewers. So far in 2018 alone, the top 3 most-played artists globally on YouTube were all Latin artists which include Ozuna, J Balvin and Bad Bunny, in that order.

“Ozuna amassed over 8.7 billion views this year alone, J Balvin’s videos were viewed over 7.1 billion times, and the Te Bote remix hit 1 billion views in only 119 days,” confirmed YouTube.

In 2017, the Latin song ‘Despacito’, took over the world’s pubs, clubs and became a favourite among all music-lovers. This led to Reggaeton, a music style which originated in Puerto Rico during the late 1990s, being reigned as the most popular Latin genre in 2017. 

After the release of Despacito in 2017, the U.S. Latin music business continued to grow in H1/2018, driven majorly by paid streaming formats. According to The Recording Industry Association of America (RIAA) mid-year 2018 Latin music revenue report, revenues grew 15%, totaling $135 million while streaming represented a remarkable 91% of the entire market.

This year, a more diversified version of Latin music along with a plethora of new artists, countries and genres were represented in the most viewed Latin lists. This list included a new wave of artists such as Anitta, Manuel Turizo, Sebastian Yatra and many more. 

There is no denying that the Latin music scene is growing by leaps and bounds and there is no stopping them, is there?


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